Crawlability of search engines and search intent of users explained in detail by SEO agency Sheffield
You may find lots of companies and blogs which explain the process of SEO and give you guidance on how to do that. But some of the least talked about topics are how the "spiders” or web crawlers of the engines work and what a customer wants and what is the underlying reason for his search; does he want to get knowledge about something? Does he want to make a purchase? Is he comparing deals? etc. We at, SEO agency Sheffield, talk about the topics which are least on the talk list of Search engine optimization providing companies. Starting from crawlability:
What are crawlers and what is crawlability?
Search engines like Google, look up for content's existence before ranking them and this content ranking is according to the working of specific algorithms. However, the existence of the content is pointed out in many ways, one of the most popular ways is the process of crawling. In simpler terms, this is a process in which Google leads from one link to another, usually from a well-known one to those who are never heard of or seen before. This is called crawling.
Crawling is done by small tech induced spiders or crawlers. To explain this process, let's consider that your website is referred by a backlink which is known to Google and has been indexed in its directory before. The crawlers will dig in to the website's link and then go up to your brand's page and then will follow the indexing of your own website.
Learn MoreBarricades for the crawlers
There are some barricades, explained by Senotrix SEO agency Sheffield, which hinder the moving of these crawlers. They stop the crawlers when:
When your internal linking is bad: if your internal links are weak or bad, the crawlers won’t go to that path and hence will never reach your website.
When the internal links are unable to be followed: if there are tags which appear to be unfollowed, crawlers won’t index them in Google's directory.
Non-indexed referrals: when the pages are not indexed by meta tags or are not encrypted by HTTP, there is a chance that crawlers won’t be able to find them.
Robots.txt filing: there is a file which is named as robots.txt and this file contains information that tells Google not to read the website and as a result the crawlers stay away from that web page.
Learn MoreIt is easy to pick out a keyword and utilize it for easy ranking. Searching for a topic into search bars and finding out your relevant ones and then using them in various contexts and ideas in your blog is what SEO providers do.
But the difference lies in the search intent. For example, take two keywords like, 'salty snacks’ and ‘salty snacks near me'. Though they two are almost the same, the resulting sites displayed by searching these two will be totally different and the providers will also be poles apart from each other.
The secret lies in looking for the motivation and purpose behind the query that has been put into the search bar. We at Senotrix -SEO agency Sheffield, do that for you by following the content's ATF i.e., Angle, Type and Format of the content that goes onto the page of your brand. The angle shows the context of the search motivation, the format is how the answers are written for the query that has been generated and the type is what sets you apart from your competitors.
“ The employees of Senotrix were extremely professional and provided outstanding customer service. They took time to understand what we wanted the end product to look like and were more than willing to make any changes that we deemed necessary. I highly recommend them to any company looking for a dynamic website. ”
“ Senotrix is wonderful to work with for website design and everything I ask them to do! They are priced fairly, very patient and great people. ”
“ Senotrix have been managing my Social Media and Google paid ads for a few months. They have been great in optimising my ads and getting my costs down Per Click. Also, they've been kind enough to do design work for my Social Media. Great Guys and very knowledgeable. ”
“ Been using there seo service for a while now, it is getting results and they offer a great service, always available on the telephone ”
“
The Senotrix team provides Formation Data Systems with a full service digital marketing service that encompasses social media, demand generation,
digital advertising, search engine optimization, email and marketing automation that has not only increased our visibility, but has increased our
inbound lead generation by over 300%. The Senotrix team is extremely efficient and works as an extension of our team, providing real time metrics
that clearly demonstrate the constant value that they're delivering to our Company. Would highly recommend them.
All Towns Livery, LLC ”
“ Jason and his team have been looking after our website's SEO and other digital marketing products. They are really good and reasonable, very professional and will hold you accountable and updated by calls. I have no reservation recommending them to any business owner ”
“ The employees of Senotrix were extremely professional and provided outstanding customer service. They took time to understand what we wanted the end product to look like and were more than willing to make any changes that we deemed necessary. I highly recommend them to any company looking for a dynamic website. ”
“ Senotrix is wonderful to work with for website design and everything I ask them to do! They are priced fairly, very patient and great people. ”
“ Senotrix have been managing my Social Media and Google paid ads for a few months. They have been great in optimising my ads and getting my costs down Per Click. Also, they've been kind enough to do design work for my Social Media. Great Guys and very knowledgeable. ”
“ Been using there seo service for a while now, it is getting results and they offer a great service, always available on the telephone ”
“
The Senotrix team provides Formation Data Systems with a full service digital marketing service that encompasses social media, demand generation,
digital advertising, search engine optimization, email and marketing automation that has not only increased our visibility, but has increased our
inbound lead generation by over 300%. The Senotrix team is extremely efficient and works as an extension of our team, providing real time metrics
that clearly demonstrate the constant value that they're delivering to our Company. Would highly recommend them.
All Towns Livery, LLC ”
“ Jason and his team have been looking after our website's SEO and other digital marketing products. They are really good and reasonable, very professional and will hold you accountable and updated by calls. I have no reservation recommending them to any business owner ”
Organic search results are the results that appear in search engines, for free, based on an algorithm. Paid search results appear at the top or side of a page. These are the links that advertisers pay to appear on Google.
SEO takes time, and to continue to rank high requires on-going search engine optimization. For example, as search engines release new algorithms and guidelines, adjustments need to be made to the website. Also, regular website updates and SEO is required in order to stay ahead of the competition. Overall, on-going SEO services improve a websites ranking and page position.
Our experience shows that results and higher page rank occur in as little as three months. In fact, these are all determined based on competition, quality of content, keywords, and SEO efforts.
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