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SEO Performance Improvement Case Study - Q-Florist

(November 2023 - November 2024)

Initial Traffic in the US (Nov 2023)

The initial assessment in November 2023 established critical baseline metrics for our SEO optimization initiative. The website demonstrated limited market penetration in the US region, with analytics revealing 194 unique users. This modest initial traffic provided a clear starting point for our SEO strategy, highlighting areas that required immediate attention.

Top Keywords in the US (Nov 2023)

When we took on the project, the website had minimal visibility for relevant keywords in the US. The top-ranking keywords were primarily brand-centric with low search volumes. These rankings indicated a significant opportunity for strategic optimization.

Search Console Analytics (Nov 2023)

The Search Console data from November 2023 showed that the website was receiving 23K impressions and 351 clicks, with an average click-through rate (CTR) of 1.5%. The average position for all indexed keywords was around 28.9. This data helped us identify key opportunities for improving the website’s visibility and engagement.

Performance Achievement Analysis (November 2024)

Traffic & Engagement Evolution

After a year of consistent SEO efforts, the website’s traffic in the US showed remarkable growth. By November 2024, the analytics revealed 2.2K users in the USA. This increase in traffic clearly reflected the effectiveness of our strategy.

Top Keywords in the US (Nov 2023)

By the end of November 2024, the website’s keyword rankings improved significantly.

  • Multiple keywords climbed to the #1 position rankings
  • Substantial increase in top-10 ranking keywords
  • Enhanced the website’s search visibility for its target audience

Search Console Analytics (End of Nov 2024)

The Search Console data at the end of November 2024 showed 534K impressions and 5.04K clicks, with an average CTR of 0.9% – a significant improvement from the previous year. The average position for indexed keywords also improved to #23.6, indicating the impact of our targeted SEO efforts.

Year-Over-Year Performance Comparison

Metric

November 2023

November 2024

Absolute Change

US Users

194

2,200

+2,006

Search Impressions

23,000

534,000

+511,000

Total Clicks

351

5,040

+4,689

Average Keyword Position

28.9

23.9

+5.3 positions

What We Did In Between Those Improvements?

1. Technical SEO
Enhancements

  • Site Speed Optimization:
    Improved website loading times by compressing images, enabling caching, and minimizing CSS/JavaScript.
  • Mobile-Friendliness:
    Ensured the website was fully responsive and passed Google’s Mobile-Friendly Test.
  • Fixing Indexing Issues:
    Resolved errors like broken links, orphan pages, and duplicate content in the sitemap.
  • Schema Markup:
    Added structured data to enhance SERP features like rich snippets.

2. Keyword Research & Targeting

  • Keyword Strategy:
    Conducted in-depth keyword research to identify high-volume and long-tail keywords relevant to the target audience.
  • Content Mapping:
    Aligned keywords with specific pages to improve relevance and intent targeting.
  • Competitor Analysis:
    Analyzed top-ranking competitors to identify keyword gaps and opportunities.

3. On-Page
Optimization

  • Content Updates:
    Optimized existing content with targeted keywords and added engaging, user-friendly elements like headings, bullet points, and visuals.
  • Meta Tags:
    Improved meta titles and descriptions to increase CTR while maintaining keyword relevance.
  • Internal Linking:
    Created a robust internal linking strategy to distribute link equity and improve crawlability.
  • Content Creation:
    Published SEO-optimized blogs targeting relevant topics and keywords.

4. Off-Page SEO & Link
Building

  • Backlink Acquisition:
    Acquired high-quality backlinks through guest posting, outreach, and collaborations with authoritative sites in the niche.
  • Local SEO:
    Improved local listings on Google My Business, Yelp, and other platforms to boost visibility for local searches.
  • Brand Mentions:
    Encouraged mentions of the website on forums, blogs, and social media to enhance authority.

5. User Experience (UX) Improvements

  • Improved Navigation:
    Simplified the site structure for easier navigation, reducing bounce rates and increasing session duration.
  • Call-to-Actions (CTAs):
    Placed clear and compelling CTAs throughout the site to boost user engagement and conversions.

6. Analytics and
Monitoring

  • Performance Tracking:
    Set up Google Analytics and Search Console to monitor key metrics like traffic, bounce rate, and keyword rankings.
  • A/B Testing:
    Conducted A/B tests to optimize landing pages and improve engagement rates.
  • Regular Audits:
    Performed periodic SEO audits to fix any emerging issues promptly.

7. Content Marketing
& E-A-T

  • Authority Content:
    Created high-value, in-depth content to position the site as an authority in its industry.
  • User-Focused Content:
    Addressed user pain points and frequently asked questions to enhance relevance.
  • Trust Signals:
    Improved trustworthiness by adding reviews, testimonials, and certifications.

8. Continuous Optimization

  • Seasonal Campaigns:
    Adapted SEO strategies to align with seasonal trends and user behavior.
  • Iterative Improvements:
    Used performance data to refine strategies, focusing on what worked best.

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