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SEO Performance Improvement Case Study - Forget Me Knots

(November 2023 - November 2024)

Initial Traffic in the US (Aug 2023)

The initial evaluation conducted in August 2023 set the foundation for our SEO optimization efforts by identifying key baseline metrics. At that time, the website had minimal reach within the US market, attracting only 194 unique users. This low initial traffic served as a clear benchmark, pinpointing critical areas for improvement and prioritization in our strategy.

Top Keywords in the US (Aug 2023)

The website’s keyword visibility in the US market at project initiation was predominantly limited to brand-specific terms with minimal search volume. This presented a significant opportunity to implement comprehensive optimization strategies aimed at expanding keyword reach and improving overall search performance.

Search Console Analytics (Aug 2023)

Initial Search Console data revealed 4.13K impressions and 52 clicks, yielding a click-through rate (CTR) of 1.3%. The website maintained an average position of 29.3 for indexed keywords. These metrics provided valuable insights for developing targeted strategies to enhance visibility and user engagement.

Performance Achievement Analysis (July 2024)

Traffic & Engagement Evolution

Through the implementation of strategic SEO initiatives, the website demonstrated substantial growth in US traffic. Analytics data from July 2024 revealed an increase to 368 US users, validating the effectiveness of our optimization approach.

Top Keywords in the US (July 2024)

By the end of July 2024, the website’s keyword rankings saw a remarkable improvement:

  • Several keywords secured the #1 position.
  • A notable rise in the number of top-10 ranking keywords.
  • Significantly boosted search visibility, effectively reaching the target audience.

Search Console Analytics (End of Oct 2024)

The Search Console data highlights a comparison of the website’s performance, showcasing substantial growth from the starting period in 2023 to later in 2024. Comparing August–December 2023 to January–October 2024, impressions rose from 17.9K to 22K, while clicks increased significantly from 180 to 498. Additionally, the average CTR improved notably, reaching 2.3%, reflecting the effectiveness of our ongoing SEO efforts.

Performance Comparison

Metric

Aug-Dec 2023

Jan-Oct 2024

Absolute Change

US Users

194

368

+174

Search Impressions

17.9K

22K

+4.1K

Total Clicks

180

398

+318

CTR

1.3%

2.3%

+1%

What We Did In Between Those Improvements?

1. Technical SEO
Enhancements

  • Site Speed Optimization:
    Optimized loading times by compressing images, activating caching, and streamlining CSS/JavaScript.
  • Mobile-Optimization:
    Ensured full responsiveness and compliance with Google’s Mobile-Friendly Test.
  • Indexing Fixing:
    Addressed broken links, orphan pages, and duplicate content to resolve indexing issues.
  • Schema Implementation:
    Added structured data to unlock SERP features like rich snippets.

2. Keyword Research & Targeting

  • Strategic Keyword Analysis:
    Performed extensive research to identify high-traffic and long-tail keywords relevant to the target audience.
  • Content Keyword Mapping:
    Matched keywords to specific pages for better relevance and intent alignment.
  • Competitor Analysis:
    Studied top-performing competitors to uncover keyword gaps and new opportunities.

3. On-Page
Optimization

  • Enhanced Content:
    Updated existing pages with targeted keywords and included user-friendly elements such as headings, lists, and visuals.
  • Meta Optimization:
    Revised meta titles and descriptions for higher CTR while retaining keyword alignment.
  • Internal Linking:
    Developed a robust linking structure to enhance link equity distribution and improve site crawlability.
  • New Content Creation:
    Published blog posts optimized for SEO, covering audience-relevant topics and keywords.

4. Off-Page SEO & Link
Building

  • Quality Backlink:
    Secured authoritative backlinks via guest blogging, outreach, and collaborations.
  • Local SEO Focus:
    Optimized profiles on platforms like Google My Business and Yelp to boost local search visibility.
  • Brand Recognition:
    Promoted brand mentions across forums, blogs, and social media to build authority.

5. User Experience (UX) Improvements

  • Streamlined Navigation:
    Simplified site architecture to improve user navigation, reducing bounce rates and increasing session duration.
  • Effective (CTAs):
    Incorporated clear, engaging CTAs to drive user actions and improve conversion rates.

6. Analytics and
Monitoring

  • Metric Tracking:
    Configured Google Analytics and Search Console to monitor traffic, bounce rates, and keyword performance.
  • A/B Experimentation:
    Conducted A/B tests to optimize landing page performance and engagement metrics.
  • Routine Audits:
    Carried out regular SEO audits to identify and resolve emerging issues.

7. Content Marketing
& E-A-T

  • Authoritative Content:
    Delivered comprehensive, high-quality resources to establish the website as a credible industry leader.
  • User-Centric Content:
    Created material addressing user challenges and FAQs for better engagement and relevance.
  • Trust Enhancements:
    Strengthened site trust with reviews, testimonials, and professional certifications.

8. Continuous Optimization

  • Seasonal Adaptations:
    Tailored strategies to leverage seasonal trends and shifting user behavior.
  • Data-Driven Refinements:
    Analyzed performance metrics to iterate and improve the most effective tactics.

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